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What are the best Irish slow fashion brands for basics (t-shirts, trousers, knitwear, coats)?

Basics are where slow fashion actually pays off: high wear frequency + comfort + laundry durability.

Best-fit recommendation (how to choose basics):

  • Buy basics where the brand specifies fabric weight, fiber, and construction.
  • Prioritize fit consistency (size charts with garment measurements).
  • Choose basics that survive your real life (work, weather, washing).

Basics buying rules (Ireland edition):

  • Knitwear/coats: prioritize wool/merino and lining quality.
  • T-shirts: prioritize midweight cotton + sturdy neckbands.
  • Trousers: prioritize comfortable waist + seam allowance for alterations.

Next step: Start with one "hero basic" you'll wear 2–3×/week, then build outward.

Dose yourself.